Depth of Analyses
There are often a large number of factors to consider, thus making it hard for the writer to completely assess the target audience within a reasonable amount of time. Therefore, an attempt to reach the most accurate and effective audience analysis, in a timely manner, is vital to the technical communication process. The depth of the audience analysis also depends of the size of the intended audience.
Because people constantly change in terms of technological exposure, the audience to be analyzed constantly changes. As a result, the technical communicator must consider the possibility that their audience changes over time. An article in the European Journal of Communication that examined the change audience research has experienced due to the growing range of information and communication technologies pointed out that there are three main challenges that drive the search for methodological rigor: the difference between what people say they do and what they do in practice, the interpretation of the text by the reader, and why the received meanings of television matter in everyday life. An absolutely perfect audience analysis is generally impossible to create, and it is similarly difficult to create an analysis that is relevant for a long period of time. Revising and rewriting an audience analysis is often required in order to maintain the relevance of the analysis.
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