Audi Quattro - Ashes To Ashes

A red 1983 Quattro is driven by DCI Gene Hunt (played by Philip Glenister) in the television drama Ashes to Ashes (aired on BBC1 from 2008 to 2010). Two cars were used through the run of the series, the original, and a stunt car that was acquired for series 2. Both portrayed the same car. The original vehicle (also used in the Children in Need Top Gear crossover mini-episode) lacked a sunroof which was present on the car(s) used in series 2 and 3, hence a fake one was added for the sake of continuity.

The stunt car was written off for the jump in series 3, episode 1 by the director of that episode and used as a parts and interior shots car until it was shot up in the finale, leaving the original intact

In the run-up to the 2010 general election, a campaign poster by the incumbent Labour Party government portrayed Conservative Party and opposition leader David Cameron as Gene Hunt sitting on the bonnet of the iconic red Audi Quattro and urged voters not to allow Cameron to take Britain "back to the 1980s" by electing his party into government amid fears that it would lead to a repeat of the social unrest and unemployment that Margaret Thatcher's Conservative government of that era oversaw. The image was then adopted by the Conservatives, with the slogan "Fire up the Quattro, it's time for change", with the comment 'Idea kindly donated by the Labour Party'. "Fire up the Quattro" was a call to action uttered by DCI Hunt in Ashes to Ashes.