Promotion
The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.
The A1 is the first car from Audi to have a tablet based brochure, called the "Audi A1 eKatalog". The brochure works on the Apple iPad and allows the viewer to change the color of the car on almost every page. It also includes a 3D driving simulation.
Read more about this topic: Audi A1
Famous quotes containing the word promotion:
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