Programmes
ATV World's flagship English news programme is the "Main News and Weather Report at 7:30" provided under the collective effort of ATV News, It also relayed Xinwen Lianbo news programme from Chinese television channel, CCTV-1 is the primary channel of the Chinese television network, China Central Television (CCTV) in the People's Republic of China which is also available in Hong Kong Island.
Given its focus on Hong Kong English-language programming in a predominantly Hong Kong Cantonese-speaking market, ATV World carries relatively little advertising and is subsidised by ATV Home. Both free-to-air television companies in Hong Kong are required by the government to provide an Hong Kong English-language service. In the face of competition from TVB Pearl, ATV World has in recent years switched its focus from the provision of drama and movies to documentaries and natural history shows, probably because such programming is less expensive to acquire.
Since the Hong Kong government does not have its own television station, its agency Radio Television Hong Kong (RTHK) requires the two domestic free television stations to broadcast their programmes and advertisements. One of the well known programmes is Educational Television (ETV) which began in 1971. This follows the Hong Kong education syllabus, serving as a reference for primary and secondary school students of mathematics, Hong Kong English, Putonghua and other school subjects. During the thirty-two week school year, ETV programmes are shown on ATV World from 10:00 am to 12:00 pm and TVB Pearl from 2:00 pm to 4:00 pm each weekday.
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