From Rediffusion To ATV
ATV World's English channel, Rediffusion Television, began as a cable-operated and subscription-based TV service on 29 May 1957 known on-air as Rediffusion Television Network, and on 30 September 1963, the channel was renamed Rediffusion Television Cantonese Channel and Rediffusion Television English Channel. On 1 February 1967, the channels were renamed RTV-1 and RTV-2 respectively. On 1 December 1973, Rediffusion Television was granted a free-to-air television broadcasting license for its two television channels, and closed its cable television channels. On 24 September 1982, Rediffusion Television was bought out by the new ATV, and consequently the Cantonese and English language channel was renamed ATV Cantonese and ATV English. The channel was again renamed on 2 February 1987 as ATV Gold and ATV Diamond The channel was again renamed on 13 February 1989 as ATV Home and ATV World.
ATV World broadcasts 16-hour channel with multi-lingual programmes, transmitted in NICAM in analogue version, and multiple AC-3 streams in digital version. While most of programmes are broadcast in Hong Kong English, a few are in either Standard Chinese, Korean or Japanese without Hong Kong English. It is less popular than English-language rival station rival TVB Pearl, though by a far smaller margin than ATV Home's loss to Hong Kong Cantonese rival TVB Jade.
On June 6, 2012, ATV gained access to the London 2012 Olympic Games broadcast rights, and will be played on ATV World.
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