Channel Profile
Today ATV is a symbol of quality television entertainment and news in Pakistan. The phenomenal growth of the channel can be best judged from the fact that the channel which had its only transmitting station at Islamabad in 1990 now operates with 20 stations covering all major cities and commercial centres of Pakistan.
The ATV stations are located at Islamabad, Karachi, Lahore, Faisalabad, Daska, Multan, Bahawalpur, Larkana, Hyderabad, Sukkur, Peshawar, Mingora, Qalat, Batkhaila, Khuzdar, Thandyani, Sahiwal, Sibi, Quetta and Tando Allahyar covering over 50% of the population. The success of ATV is primarily attributable to its extremely popular family entertainment, news & current affairs programs.
All the capital and running expenses of this company are met from its own resources. No government grant, budgetary allocation or subsidy was ever acquired.
As stated on website of "Shalimar Recording and Broadcasting Company" the parent company of ATV .The company enjoys sound financial health.It has paid unprecedented dividends of 6597% in the corporate history of Pakistan since its inception.
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