2008 Changes
In August 2008 the company announced some big changes with its stations that would take place in late August 2008 and September 1. The changes were that Rhythmic Top 40 WRED 95.9, Red Hot 95.9, would be eliminated, turning into a WEEI multicast station under the calls WPEI. The Big Jab's FM simulcast on 95.5 FM would turn into a WEEI multicast station as well, under the call letters of WGEI. WLOB newsradio's FM simulcast on 96.3 FM would turn into the new FM simulcast of The Big Jab, and WLOB would go strictly AM on 1310 AM. So that WLOB didn't have to be heard in AM sound only, WLOB starting streaming online in September 2008, as Atlantic Coast Radio's first station to stream online. The Big Jab now brands itself under its FM simulcast as "96.3 The Big Jab". The Big Jab started streaming online in the spring of 2009. In November, the Big Jab 96.3 aired the broadcast of the Maine State High School Football championships, which was produced by MBR.org and CMSB Media.
In April 2009 WGEI 95.5 FM, flipped from a WEEI multicast station to a simulcast of AM sister station WLOB. The station has since changed call letters to WPPI. WLOB is no longer AM only, which it was from September 2008 to March 2009.
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