The Athletic Model Guild, or AMG, was founded by gay pornography pioneer Bob Mizer in December 1945. During those post-war years, United States censorship laws allowed women, but not men, to appear in various states of undress in what were referred to, with a wink, as “art” photographs. Mizer began his business by taking pictures of men that he knew, both gay and straight. His subjects would often pose for pictures, which, while ostensibly meant to illustrate fitness tips and the like, were clearly produced and published as homoerotic material.
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