Astro (satellite TV) - Red Button Feature

Red Button Feature

During high-profile events, Astro adds a Red-Button interactive feature to some channels to provide a link to several different feeds from the event, thereby enabling viewers to select between events or sporting matches that may be taking place simultaneously. The Red Button feature is also used to provide interactive services such as programming updates, event news, scores, contest information and sponsor advertising. The service is accessible by pressing the Red Button on the set-top box's remote control when prompted by a "Press Red Button" logo on-screen.

The Red Button service was first used in June 2004 to provide enhanced services for the program Akademi Fantasia, the localised version of Mexico's La Academia.

Other multi-feed/channel events using the Red Button feature:

Event No of feeds / channels Broadcast channel
2003 Southeast Asian Games 4 ESPN (Channel 33), STAR Sports (Channel 34), Astro Box Office Sport (Channel 12) & Astro SuperSport (Channel 5)
2004 Thomas & Uber Cup
UEFA Euro 2004
2004 Summer Olympics
2005 Southeast Asian Games 8 Astro SuperSport (Channel 83)
2006 Winter Olympics
2006 Thomas & Uber Cup
2006 FIFA World Cup
2006 Commonwealth Games
2006 Asian Games
2007 Southeast Asian Games 11 Astro SuperSport (Channel 816)
2008 Thomas & Uber Cup
UEFA Euro 2008
2008 Summer Olympics
2009 Southeast Asian Games 10 (5-SDTV & 5-HDTV) Astro SuperSport (Channel 820 in SDTV & HDTV)
2010 Winter Olympics
2010 Thomas & Uber Cup
2010 FIFA World Cup
2010 Asian Games
2011 Southeast Asian Games
2012 Thomas & Uber Cup
UEFA Euro 2012 10 (10-SDTV & 10-HDTV) Astro SuperSport (Channel 820 in SDTV & Channel 830 in HDTV)
2012 Summer Olympics 10 (10-SDTV, 10-HDTV & 10-3DT]) ESPN & STAR Sports (Channel 820 in SDTV, Channel 830 in HDTV & Channel 840 in 3DTV)

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