History
Astro Box Office launched in 2000 as Astro Showcase. At the time it carried mainly movies and it is free-to-air for some time. From then, a subscriber must pay RM14.95 to view one movie. This could be achieved minutes before or even during the event either through a telephone or an on-screen menu and PIN system.
Season Pass was introduced in 2002, dedicated to showing sporting events.
Sometime in 2004, Astro Showcase and Season Pass were rebranded as Astro Box Office Movie and Astro Box Office Sport.
Since 2007, it was recategorized into Astro Box Office Movies Thangathirai, Astro Box Office Movies Tayangan Hebat and Astro Box Office Sport and Events. Movies Thangathirai is dedicated to Tamil language films, while Movies Tayangan Hebat shows Asian and international films. Astro Box Office Sport has been divided into three, namely Sport 1, Sport 2, and Sport Extra.
Read more about this topic: Astro Box Office
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