AAA Today
AAA was a victim of its own success in some ways. Having been so successful, it was adopted as a model by other companies that began to compete with AAA—marketing fabric, for example, as "etching by the yard" or commissioning artists to do designs for lines of china or wallpaper. Steubenville China marketed its "American Modern" line of place settings as "art translated into dinnerware." In 1958 Lewenthal took over management of Rust Craft Greeting Cards, handling all AAA's decorative arts lines, while Sylvan Cole took responsibility for the New York gallery and the fine art market.
In a strange reversal of its "market to the masses" philosophy, many early AAA prints which sold originally for $5 go to art collectors for thousands of dollars today.
Read more about this topic: Associated American Artists
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“As yesterday and the historical ages are past, as the work of today is present, so some flitting perspectives and demi-experiences of the life that is in nature are in time veritably future, or rather outside of time, perennial, young, divine, in the wind and rain which never die.”
—Henry David Thoreau (1817–1862)