History
1 February 1942 – Armed with little knowledge and great determination, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company', a name that they picked randomly from a telephone directory.
1945 – Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reach consumers in the remotest corners of the country with small packs.
1954 – Asian Paints mascot, Gattu, the mischievous kid, is born.
1957 – 66 – The family-owned company makes the transition to a professionally managed organisation. British company Balmer Lawrie rejects the products of a giant British paint company in favour of Asian Paints. Asian Paints embarks on an ambitious grassroots marketing campaign, partnering with thousands of dealers in small towns all over India.
1967 – Asian Paints emerges as India's leading paint company ahead of any international competition.
Today Asian paints is one of the largest paint manufacturer in the world and one of the most admired brands in India.
Read more about this topic: Asian Paints
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