Asda - George Clothing

George Clothing

Asda has its own range of clothing known as George which was created in 1990. This is marketed as quality fashion clothing at affordable prices. Wal-Mart also sells the George brand in Argentina, Canada, China, India, Japan, Mexico, and the US (and in South Korea until Wal-Mart pulled out of that market). This George label was named after George Davies, the founder of Next, who was its original chief designer. He is no longer associated with the brand, although it has aimed to remain true to the high quality, low price business model that he established.

In 2005, Asda stated that the George range was a £1.75 billion business, including sales from Wal-Mart stores in the USA and Germany. Mintel estimate that George is the fourth largest retailer of clothing in the United Kingdom, after Marks & Spencer, the Arcadia Group and Next.

Asda was the first supermarket to stock wedding dresses. Part of the George line, they cost just £60 while adult bridesmaid dresses ranged between £30 and £35, at launch.