Asda - Financial Performance

Financial Performance

As of March 2009, Tesco has a 30.4% share of the UK grocery market while Asda's share is 17.5%, followed by Sainsbury's at 16.1%, and Morrisons at 11.8%.

According to CACI, as of 2006, Asda has market dominance in 14 postcode areas; DY (Dudley), B (Birmingham), CH (Chester), L (Liverpool), WN (Wigan), BL (Bolton), BB (Blackburn), LA (Lancaster), HU (Kingston upon Hull), SR (Sunderland), DH (Durham), NE (Newcastle upon Tyne), G (Glasgow) and AB (Aberdeen).

Supermarket Consumer
Spend (£000s)
Market share
March 2009
+/- from
March 2009
Tesco 6,453,370 30.4% 4.3%
Asda 3,411,938 17.5% 8.5%
Sainsbury's 3,239,500 16.1% 5.7%
Morrisons 2,327,583 11.8% 7.2%

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