With the intelligence gathered from the reason step above you can then act. In marketing context act would be some sort of communications that would attempt to influence a prospect or customer purchase decision using incentive driven message
Again artificial intelligence has a role to play in this stage as well. Ultimately in an unsupervised model the machine would take the decision and act accordingly to the information it receives at the collect stage.
Read more about this topic: Artificial Intelligence Marketing, Collect, Reason, Act
Famous quotes containing the word act:
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—Dag Hammarskjöld (1905–1961)
“Wonderful “Force of Public Opinion!” We must act and walk in all points as it prescribes; follow the traffic it bids us, realise the sum of money, the degree of “influence” it expects of us, or we shall be lightly esteemed; certain mouthfuls of articulate wind will be blown at us, and this what mortal courage can front?”
—Thomas Carlyle (1795–1881)
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—Marcus Aurelius Antoninus (121–180)