Later Life
After retiring from rugby, Gould became a brewery representative around Newport. He was still a very popular figure and would be followed during his work by fans, and his image was still worth money, appearing on merchandise such as cigarette cards and matchboxes.
Gould died at the age of 54. He became ill at work and was rushed home, he died of an internal haemorrhage. His funeral was reported as the biggest ever seen in Wales, until almost 30 years later when David Lloyd George died. Gould was buried at St Woolos Cemetery, Newport.
In June 2007 he was inducted into the Welsh Sports Hall of Fame; 15 of Gould's family were in attendance including his granddaughter Mary Hales, niece Helen Chubb and nephew Fraser Gould (daughter and son of brother Edward Wyatt Gould).
In Royal Gwent Hospital in Newport, the Arthur Gould Memorial Bed was donated, inscribed: "To the memory of Arthur Gould – Greatest of Rugby Football Players"; though the donation was lost when the portion of the hospital the bed resided in was demolished.
Read more about this topic: Arthur Gould (rugby Union)
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