Service Branding
From September 2010, the main services have been colour-coded on route maps, with Service 1 dark green, Service 4 red, Service 4A light blue, Service 5 maroon, Service 6A lilac, Service 7 orange, Service 8 light green, Service 9 light pink, Service 10 dashed grey, Service 13 dark pink, Service 17 dashed dark blue, Service 18 dashed dark purple, and Service 29 sea green. In 2008, Arriva Southend began branding some of its low-floor Dennis Dart buses for specific services with red and yellow vinyl stickers, beginning with Service 29 as "the twenty-nine", then Service 13 as "…the sutton shuttle…" and Service 5 as "Basildon direct", with associated dedicated web sites for the 5 and 29. Some buses had previously been colour-coded, with Service 1 red, Service 5 dark blue and Service 9 light green. This colour-coding was retained on the timetables for these services, with Service 13 and 29 dark green, and Service 17 purple, until the new colour codes replaced them. The four Service 29 branded Darts were named by students at the Fairways Primary School in Belfairs in conjunction with the launch of the branding. Service 5 branding has now been removed following the withdrawal of services to Grays and Lakeside. Services 13 and 29 have now had their branding removed, as they will be combined from Monday 28 March 2011, with Service 29 being extended to Temple Sutton to replace Service 13. Service 9 was branded "The Wave" and supplied with new, named, buses in November 2011.
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