Arnold Worldwide - History

History

Arnold Rosoff founded Arnold Worldwide, formerly Arnold & Co. and Arnold Communications, in 1946. Rosoff continued to serve as Chairman until his retirement in 1986. Upon retirement, Rosoff sold the agency to his employees. Ed Eskandarian acquired the agency in 1990. In 1995, Eskandarian, a former partial-owner of the Boston Red Sox, sold Arnold to Snyder Communications. Havas acquired Snyder Communications in 2000.

Advertising Age ranked Arnold as the 19th largest American agency in 2005 with revenues of $114m. A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m. According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.

After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009. The agency hired Andrew Benett as CEO in February 2010 and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age. In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."

In 2010, Arnold opened an additional office in Amsterdam. The agency also formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.

Eskandarian retired at the end of 2010.

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