Arlo Eisenberg - Biography - Heyday

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In the winter of 1992, Eisenberg moved to Venice Beach, California, where he took odd jobs before landing a position selling inline skates on The 3rd Street Promenade in Santa Monica. In 1993, together with Brooke Howard-Smith, Brian Konoske, Aaron Spohn and Mark "Heineken" Groenhuyzen, he started an inline company called Senate. Arlo was the chief graphic designer. Popular images included slit wrists and bloody baseball bats.

Arlo crafted an image of himself as a social provocateur, an image which he fostered through his artwork. As a competitive skater, he won the 1996 X Games street title as well as the 1994 NISS Championship. In 1997 Arlo's family opened Eisenbergs Skatepark in Plano, Texas where, every year, they host the professional skate competition, the Eisenberg's Showdown at the Hoedown

Arlo achieved widespread notoriety when Senate produced a line of T-shirts featuring tags that said ‘Destroy All Girls." }The tags, Arlo's concept, brought attention from CNN, and launched Senate into the mainstream. "In 1997, Arlo was profiled in People Magazine and Newsweek named him one of their 100 Americans for the Next Century."

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