Markets
Core markets: Arla have identified six core markets where they will build strong positions within liquid milk as well as a full range of dairy products for the retail sector. The six markets are Sweden, The UK, Denmark, Finland, The Netherlands and Germany.
Growth markets: Russia, Poland, USA, China and Middle East and North Africa. Focus is on investing in a sustainable platform for growth, the full roll-out of category leadership positions and boosting growth through merger and acquisitions. These markets will also be tasked with setting up a local plan for the global brands Lurpak and Castello.
Value markets: Canada, Spain, Greece, Brazil, Norway and export markets. Arla's focus is on maximizing profits and moving milk from bulk to value added products, full-roll out of category leadership positions and further develop through potential partners with shared interests.
Read more about this topic: Arla Foods
Famous quotes containing the word markets:
“A free-enterprise economy depends only on markets, and according to the most advanced mathematical macroeconomic theory, markets depend only on moods: specifically, the mood of the men in the pinstripes, also known as the Boys on the Street. When the Boys are in a good mood, the market thrives; when they get scared or sullen, it is time for each one of us to look into the retail apple business.”
—Barbara Ehrenreich (b. 1941)
“When the great markets by the sea shut fast
All that calm Sunday that goes on and on:
When even lovers find their peace at last,
And Earth is but a star, that once had shone.”
—James Elroy Flecker (1884–1919)