Markets
Core markets: Arla have identified six core markets where they will build strong positions within liquid milk as well as a full range of dairy products for the retail sector. The six markets are Sweden, The UK, Denmark, Finland, The Netherlands and Germany.
Growth markets: Russia, Poland, USA, China and Middle East and North Africa. Focus is on investing in a sustainable platform for growth, the full roll-out of category leadership positions and boosting growth through merger and acquisitions. These markets will also be tasked with setting up a local plan for the global brands Lurpak and Castello.
Value markets: Canada, Spain, Greece, Brazil, Norway and export markets. Arla's focus is on maximizing profits and moving milk from bulk to value added products, full-roll out of category leadership positions and further develop through potential partners with shared interests.
Read more about this topic: Arla Foods
Famous quotes containing the word markets:
“When the great markets by the sea shut fast
All that calm Sunday that goes on and on:
When even lovers find their peace at last,
And Earth is but a star, that once had shone.”
—James Elroy Flecker (1884–1919)
“A free-enterprise economy depends only on markets, and according to the most advanced mathematical macroeconomic theory, markets depend only on moods: specifically, the mood of the men in the pinstripes, also known as the Boys on the Street. When the Boys are in a good mood, the market thrives; when they get scared or sullen, it is time for each one of us to look into the retail apple business.”
—Barbara Ehrenreich (b. 1941)