Campaign
Rockefeller was an unusual candidate - an eastern establishment member and moderate-to-liberal party wing member (such as his brother, Governor Nelson Rockefeller of New York, an unofficial leader of this wing for many years).
The Republican Party at this time practically played only a most minor role in Arkansas politics.
However, his popularity and the break within Democratic camp, where many were outraged with Johnson's segregationist stances, and good year for the Republicans nationally helped Rockefeller to win.
Read more about this topic: Arkansas Gubernatorial Election, 1966
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