Product Range
The available range in the UK currently includes:
- Ariel Biological with ACTILIFT, biological with bleach for whites: automatic (low suds) powder, ExcelGel, tablets, and liquitabs.
- Ariel Colour, a biological bleach free product to protect colours: automatic powder, tablets, ExcelGel and liquitabs.
- Ariel Non-Bio, a non-biological product free from enzymes with the added fragrance of almond milk and honey: ExcelGel and liquitabs
- Ariel Biological with Febreze: as Ariel biological but with the added freshness of Febreze, sold at a premium price to standard Ariel. Available as automatic powder, tablets, Excel Gel and liquitabs
- Ariel Stain Remover: a stain pre-treatment product. Available as pre-treatment spray, powder and gel (the latter two also being available for whites, and the powder also being available as an anti-bacterial variety)
- Ariel Handwash: powder suitable for washing by hand or in a twin-tub machine. Ariel Handwash also refers to a now defunct high-suds version of liquid sold in smaller bottle: a product suitable for washing by hand or twin tub to take on holiday, to launder small quantities of clothes.
Ariel is available in powder, tablet, ExcelGel and liquitab form.
In 2006, Ariel started its "turn to 30" campaign to inspire consumers to wash in cool water so that energy can be saved.
Ariel launched a concentrated version of their liquid detergents named Ariel Power in the spring of 2008.
In October 2008, Ariel launched their new Excel Gel product which can be used in temperatures as low as 15 degrees celsius. This product was launched under Ariel's "cold is the new hot" campaign.
In 2010, Ariel brought out their Stain Remover product range, claiming to customers that it would get rid of their stains first time or their money back.
The available range in India currently includes:
Detergent powders
- Ariel Complete (For hand wash or top-loading washing machines )
- Ariel Anti Bac (For HWTL)
- Ariel 24-hour Fresh (For HWTL)
- Ariel Matic (For top- and front-loading washing machines)
The available range in Brazil currently includes:
Detergent powders
- Ariel SOLUÇÃO TOTAL COM MICROESFERAS
- Ariel SOLUÇÃO TOTAL COM OXIBARRAS
- Ariel SOLUÇÃO TOTAL ECOMAX
Liquids
- Ariel SOLUÇÃO TOTAL
- Ariel SOLUÇÃO TOTAL COM TOQUE DE AMACIANTE
Read more about this topic: Ariel (laundry)
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