Promotion of Argentine Beef
In order to increase sales in foreign countries and to improve the production and reliability of beef produced in Argentina, a public non-governmental organization, the IPCVA (Instituto de Promoción de la Carne Vacuna Argentina— The Argentine Beef Promotion Institute) was founded in December 2001. Furthermore, the IPCVA is also concerned with promotional work in Argentina itself.
The IPCVA is made up of a range of partners involved in Argentine Beef production and export, from experienced cattle farmers to managers. This broad expertise in various fields aims to allow the IPCVA to organize beef production and beef sales professionally. As a fairly young institution, the IPCVA has had to define an image which allows the identification of the main product, beef. Three key factors influence this image: history, tradition, and prestige. All of them are considered to be USP's (Unique selling propositions).
Read more about this topic: Argentine Beef
Famous quotes containing the words promotion and/or beef:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“That night ended the day when history was written in Abilene. August 14, 1865 was the date. That was the end of the first drive on the Chisolm Trail. It was just the first of thousands of such drives bringing beef to the world.”
—Borden Chase [Frank Fowler] (1900–1971)