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Areva has gained some fame after airing 3,000 cel-shaded animation television ad spots created by French design group H5, who also created the similar music video for Röyksopp's "Remind Me". The ads explained how the generation and distribution of nuclear power works. The ads featured the song "Funkytown" by Lipps Inc..
In the French economic paper "challenges," former Areva Chairman Anne Lauvergeon described Areva's integrated offer: "Uranium is a main part of our success ... So in China, we sold two nuclear parts, plus 35% of our uranium production. This is our integrated business model." (July 10, 2008)
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