Arena in Europe
After Adidas and Sarragan in France, the brand has changed hands among 3 German and Italian investment houses. The holding's products are most popular in Europe, though offered internationally, except the Far East.
The company markets a high-technology line of swimwear using their Powerskin fabric, which is said to be less absorbent of moisture and reduce drag due to its second-skin compression fit.
Alexander Popov, César Cielo, Frédérick Bousquet, Laure Manaudou, Gary Hall, Jr., Rebecca Soni, Ranomi Kromowidjojo and Alexander Dale Oen are among well-known swimmers seen competing in Arena swim suits.
Arena also makes specialty swimwear for triathlon and water polo.
Read more about this topic: Arena (swimwear)
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“The heritage of the American Revolution is forgotten, and the American government, for better and for worse, has entered into the heritage of Europe as though it were its patrimony—unaware, alas, of the fact that Europe’s declining power was preceded and accompanied by political bankruptcy, the bankruptcy of the nation-state and its concept of sovereignty.”
—Hannah Arendt (1906–1975)