Arena in Europe
After Adidas and Sarragan in France, the brand has changed hands among 3 German and Italian investment houses. The holding's products are most popular in Europe, though offered internationally, except the Far East.
The company markets a high-technology line of swimwear using their Powerskin fabric, which is said to be less absorbent of moisture and reduce drag due to its second-skin compression fit.
Alexander Popov, César Cielo, Frédérick Bousquet, Laure Manaudou, Gary Hall, Jr., Rebecca Soni, Ranomi Kromowidjojo and Alexander Dale Oen are among well-known swimmers seen competing in Arena swim suits.
Arena also makes specialty swimwear for triathlon and water polo.
Read more about this topic: Arena (swimwear)
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