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Arena is used by many large companies engaged in simulating business processes. Some of these firms include General Motors, UPS, IBM, Nike, Xerox, Lufthansa, Ford Motor Company, and others. It has been noted that creating a simulation can require more time at the beginning of a project, but quicker installations and product optimizations can reduce overall project time. Arena can simulate diverse operation types, including call centers, for optimizing the use of agents and phone lines, the size and routing of pancake stacks in a food processing facility, and the design of a gold mine.
The original Arena Software was developed in Cambridge UK by completely different individuals as a Job Costing and Accounting system. It was originally programmed via Silicon Office, then moved to Modula-2 and finally to Microsoft Visual Basic. It was sold to BP, BAE systems and John Lewis as well as many architectural firms. Arena Software closed in 2000. The trademark was left to lapse at that time.
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