Are You Ready (Bucks Fizz Album) - Overview

Overview

By the end of 1981, Bucks Fizz had proved that they were not destined to be another one-off Eurovision act by cracking the UK Top 20 with their first three singles and their debut album. In November, the group released the first single from their forthcoming second album. "The Land of Make Believe" became a big hit over Christmas 1981 and in the early weeks of January made number one in the UK Charts. The record eventually outsold "Making Your Mind Up" to become their biggest selling single in the UK.

Buoyed by this success, the group concentrated on recording the second album. A second single was released in March 1982, entitled "My Camera Never Lies". Well regarded in the press for its production values and intricate vocals, the song also made number one in the UK Charts. This became the peak of the group's career, bolstered by an award for best group at the Daily Mirror Rock and Pop Awards and a nomination at the Brit Awards.

The album was recorded during late 1981 and early 1982 at Mayfair Studios in London. Like the previous album, Are You Ready was produced by Andy Hill, who complimented the group on their ability to effortlessly adapt to the intricate harmonies and overlaying vocals on many of the tracks. For the cover of the album, the group employed a parachuting theme. The front depicts them wearing parachuting gear in an aeroplane; the gatefold sleeve opens out to show them flying through the air, while the back reveals a silhouette of them having landed. This was the idea of the art director, but the group themselves told him that they thought it was "very naff".

Are You Ready was released at the end of April and entered the UK charts at No.11 on 8 May 1982. The following week it rose to No.10, making it their first (and only) top ten album. After dropping down the chart it later rose up again as far as No.11 on the back of the third single. It remained on the chart for 23 weeks and was No.61 in the end of year album chart. It was certified gold by the BPI on 17 May for sales of over 100,000. Outside of the UK, the album reached No.18 in New Zealand and No.25 in Netherlands. It remains Bucks Fizz's most successful album and was met by positive reviews.

A third single, "Now Those Days Are Gone" was released from the album a month later. Seen as something of a departure for the group, it was largely an a cappella ballad and also became successful in the UK Charts when it duly made the top 10. No further singles were issued from the album after this, although some European countries released album tracks "Easy Love" and "Are You Ready" as singles – the latter also being released in Australia. In Japan the track "Another Night" was issued following its receiving a Best Song award in the World Popular Song Festival, held in Tokyo. The group also recorded many of the songs from this album in Spanish for the Latin American market and released an album, El Mundo de Ilusion later in the year.

The album was re-issued twice. The first time in 2000, and again in 2004, both times with bonus tracks. In 2006, a demo of track "Breaking and Entering" and alternate versions of "My Camera Never Lies", "Now Those Days Are Gone" and "Easy Love" were released on The Lost Masters compilation. Two years later saw a follow-up, which featured an alternate recording of "Another Night" and remixes of "Easy Love" and "The Land of Make Believe".