History
As Apple Computer, Inc., began to withdraw support for the Apple II series and focus on the Macintosh line, the market for Apple II hardware and software began to wane. Many Apple II users began to migrate to other platforms, such as the Macintosh and IBM PC-compatibles. In an attempt to capitalize on its well-known brand name among previous Apple II owners, Applied Engineering began to market products for the Macintosh and Commodore Amiga lines. However, because of stiff competition in already active markets, and AE's late entries, Applied Engineering could not duplicate the success it had experienced with the Apple II, eventually going out of business.
In its day, Applied Engineering built a solid reputation among Apple II owners for their innovation, excellent build quality, and generous warranty support. AE was quick to fill in gaps in the market for Apple II add-on boards and expansion options, often developing products for the Apple II line that neither Apple Computer nor other third-party vendors offered.
Read more about this topic: Applied Engineering
Famous quotes containing the word history:
“We don’t know when our name came into being or how some distant ancestor acquired it. We don’t understand our name at all, we don’t know its history and yet we bear it with exalted fidelity, we merge with it, we like it, we are ridiculously proud of it as if we had thought it up ourselves in a moment of brilliant inspiration.”
—Milan Kundera (b. 1929)
“Spain is an overflow of sombreness ... a strong and threatening tide of history meets you at the frontier.”
—Wyndham Lewis (1882–1957)
“All history becomes subjective; in other words there is properly no history, only biography.”
—Ralph Waldo Emerson (1803–1882)