Professional Engagement
Applied anthropologists often work for nonacademic clients such as governments, development agencies, nongovernmental organizations (NGOs), tribal and ethnic associations, advocacy groups, social-service and educational agencies, and businesses. It also isn’t uncommon for an anthropologist to initiate activist work surrounding his or her own area of study; frequently, Sociocultural Anthropological studies begin as mere research inquiries that blossom into community advocacy projects, and even new specialized NGOs. Applied anthropologist methodology includes, but is not limited to ethnography, participant observation, snowballing, interviews, and focus groups. They also use textual analysis, surveying, archival research, and other empirical methods to inform policy or to market products.
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