Apple Lisa - Reception

Reception

The Apple Lisa was a commercial failure for Apple, the largest since the failure of the Apple III of 1980. The intended business customers were reluctant to purchase the machine because of its high price (nearly $10,000), making it largely unable to compete with the less expensive IBM PCs, which were already beginning to dominate business desktop computing, as well as Steve Job's announcement that they'd be releasing a superior system in the future which would not be compatible with it. The largest Lisa customer was NASA, which used LisaProject for project management and was eventually faced with significant problems when the Lisa was discontinued.

The release of the Apple Macintosh in 1984, which was faster and much less expensive, was the most significant factor in the Lisa's demise. Two later Lisa models were released (the Lisa 2 and its Mac ROM-enabled sibling Macintosh XL) before the Lisa line was discontinued in April 1985. In 1986, Apple offered all Lisa/XL owners the opportunity to return their computer and US$1,498.00, in return for a Macintosh Plus and Hard Disk 20

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