History
The Apple Expo event was originally invented and held in France around 1984 by the employees of the French Apple distributor Seedrin Sarl, and its manager Jean-Louis Gassée. All the employees of this small distributor were each time involved in participating for this annual show, where several third party software and hardware distributors would also have their booth. Apple Seedrin (which turned to Apple France) continued for decades to organise this event every mid September. Within the small (100 people) Apple France subsidiary, a team was even created (with Adeline Domenjoz) to setup this event. Due to the growing size of the event, Reed OIP was contracted for show management.
Around the turn to the 21st century, the Apple corporation took the ownership of the Apple Expo organisation, and Steve Jobs included this recurring date in his possible events list. With this new corporate management, the French subsidiary employees slowly stopped being be part of the booth demo team. The last years showed that the event was slowly turning into an iPod expo, more than a Mac one. Year after year, Apple stopped releasing new products during this event, removing much of its booth investments, and limited the amount of available new products on show. The last issue was a Reed Expositions-only event, without even an Apple booth.
There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo.
Below there is a time line of all significant product announcements announced at the Apple Expo:
Read more about this topic: Apple Expo
Famous quotes containing the word history:
““And now this is the way in which the history of your former life has reached my ears!” As he said this he held out in his hand the fatal letter.”
—Anthony Trollope (1815–1882)
“The history of reform is always identical; it is the comparison of the idea with the fact. Our modes of living are not agreeable to our imagination. We suspect they are unworthy. We arraign our daily employments.”
—Ralph Waldo Emerson (1803–1882)
“A country grows in history not only because of the heroism of its troops on the field of battle, it grows also when it turns to justice and to right for the conservation of its interests.”
—Aristide Briand (1862–1932)