History
The Apple Expo event was originally invented and held in France around 1984 by the employees of the French Apple distributor Seedrin Sarl, and its manager Jean-Louis Gassée. All the employees of this small distributor were each time involved in participating for this annual show, where several third party software and hardware distributors would also have their booth. Apple Seedrin (which turned to Apple France) continued for decades to organise this event every mid September. Within the small (100 people) Apple France subsidiary, a team was even created (with Adeline Domenjoz) to setup this event. Due to the growing size of the event, Reed OIP was contracted for show management.
Around the turn to the 21st century, the Apple corporation took the ownership of the Apple Expo organisation, and Steve Jobs included this recurring date in his possible events list. With this new corporate management, the French subsidiary employees slowly stopped being be part of the booth demo team. The last years showed that the event was slowly turning into an iPod expo, more than a Mac one. Year after year, Apple stopped releasing new products during this event, removing much of its booth investments, and limited the amount of available new products on show. The last issue was a Reed Expositions-only event, without even an Apple booth.
There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo.
Below there is a time line of all significant product announcements announced at the Apple Expo:
Read more about this topic: Apple Expo
Famous quotes containing the word history:
“In history as in human life, regret does not bring back a lost moment and a thousand years will not recover something lost in a single hour.”
—Stefan Zweig (18811942)
“The second day of July 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated, as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires and illuminations, from one end of this continent to the other, from this time forward forever more”
—John Adams (1735–1826)
“While the Republic has already acquired a history world-wide, America is still unsettled and unexplored. Like the English in New Holland, we live only on the shores of a continent even yet, and hardly know where the rivers come from which float our navy.”
—Henry David Thoreau (1817–1862)