An appeal to spite (also called argumentum ad odium) is a fallacy in which someone attempts to win favor for an argument by exploiting existing feelings of bitterness, spite, or schadenfreude in the opposing party. It is an attempt to sway the audience emotionally by associating a hate-figure with opposition to the speaker's argument.
Fallacious ad hominem arguments which attack villains holding the opposing view are often confused with appeals to spite. The ad hominem can be a similar appeal to a negative emotion, but differs from it in directly criticizing the villain —that is unnecessary in an appeal to spite, where hatred for the villain is assumed.
Read more about Appeal To Spite: Examples
Famous quotes containing the words appeal to, appeal and/or spite:
“Royalty is a government in which the attention of the nation is concentrated on one person doing interesting actions. A Republic is a government in which that attention is divided between many, who are all doing uninteresting actions. Accordingly, so long as the human heart is strong and the human reason weak, Royalty will be strong because it appeals to diffused feeling, and Republics weak because they appeal to the understanding.”
—Walter Bagehot (1826–1877)
“I don’t like comparisons with football. Baseball is an entirely different game. You can watch a tight, well-played football game, but it isn’t exciting if half the stadium is empty. The violence on the field must bounce off a lot of people. But you can go to a ball park on a quiet Tuesday afternoon with only a few thousand people in the place and thoroughly enjoy a one-sided game. Baseball has an aesthetic, intellectual appeal found in no other team sport.”
—Bowie Kuhn (b. 1926)
“Is it possible, after all, that spite of bricks and shaven faces, this world we live in is brimmed with wonders, and I and all mankind, beneath our garbs of common-placeness, conceal enigmas that the stars themselves, and perhaps the highest seraphim can not resolve?”
—Herman Melville (1819–1891)