Appeal to ridicule (also called appeal to mockery or the horse laugh), is an informal fallacy which presents an opponent's argument as absurd, ridiculous, or in any way humorous, to the specific end of a foregone conclusion that the argument lacks any substance which would merit consideration.
Appeal to ridicule is often found in the form of comparing a nuanced circumstance or argument to a laughably commonplace occurrence or to some other irrelevancy on the basis of comedic timing, wordplay, or making an opponent and their argument the object of a joke. For example, following criticism during the 2008 United States general elections that Barack Obama's policies were "socialist", Obama responded by saying "Next they'll be calling me a communist because I shared my toys in kindergarten.", pushing the "socialist" label to its extreme and presenting a flippant response to the argument, rejecting it as unworthy of serious consideration.
This is a rhetorical tactic that mocks an opponent's argument or standpoint, attempting to inspire an emotional reaction (making it a type of appeal to emotion) in the audience and to highlight any counter-intuitive aspects of that argument, making it appear foolish and contrary to common sense. This is typically done by making a mockery of the argument's foundation that represents it in an uncharitable and overly simplified way.
Famous quotes containing the words appeal to, appeal and/or ridicule:
“I appeal to you, my friends, as mothers: are you willing to enslave your children? You start back with horror and indignation at such a questions. But why, if slavery is not wrong to those upon whom it is imposed?”
—Angelina Grimké (1805–1879)
“I don’t like comparisons with football. Baseball is an entirely different game. You can watch a tight, well-played football game, but it isn’t exciting if half the stadium is empty. The violence on the field must bounce off a lot of people. But you can go to a ball park on a quiet Tuesday afternoon with only a few thousand people in the place and thoroughly enjoy a one-sided game. Baseball has an aesthetic, intellectual appeal found in no other team sport.”
—Bowie Kuhn (b. 1926)
“It is commonly said ... that ridicule is the best test of truth; for that it will not stick where it is not just. I deny it. A truth learned in a certain light, and attacked in certain words, by men of wit and humour, may, and often doth, become ridiculous, at least so far, that the truth is only remembered and repeated for the sake of the ridicule.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)