An appeal to advantage is a rhetorical device in which the speaker encourages his or her audience to perform some action by representing that action as being in the audience's best interest.
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The appeal is specifically most expedient or advantageous to the person in power, but is also presented as forwarding the subordinate's interests in some significant way.
Read more about Appeal To Advantage: Examples
Famous quotes containing the words appeal to, appeal and/or advantage:
“Every man wants a woman to appeal to his better side, his nobler instincts and his higher nature—and another woman to help him forget them.”
—Helen Rowland (1875–1950)
“The more dubious and uncertain an instrument violence has become in international relations, the more it has gained in reputation and appeal in domestic affairs, specifically in the matter of revolution.”
—Hannah Arendt (1906–1975)
“It’s a great advantage not to drink among hard-drinking people. You can hold your tongue and, moreover, you can time any little irregularity of your own so that everybody else is so blind that they don’t see or care.”
—F. Scott Fitzgerald (1896–1940)