An appeal to advantage is a rhetorical device in which the speaker encourages his or her audience to perform some action by representing that action as being in the audience's best interest.
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The appeal is specifically most expedient or advantageous to the person in power, but is also presented as forwarding the subordinate's interests in some significant way.
Read more about Appeal To Advantage: Examples
Famous quotes containing the words appeal to, appeal and/or advantage:
“The beginning of human knowledge is through the senses, and the fiction writer begins where human perception begins. He appeals through the senses, and you cannot appeal to the senses with abstractions.”
—Flannery O’Connor (1925–1964)
“The more dubious and uncertain an instrument violence has become in international relations, the more it has gained in reputation and appeal in domestic affairs, specifically in the matter of revolution.”
—Hannah Arendt (1906–1975)
“The advantage of living is not measured by length, but by use; some people have lived long, and lived little; attend to it while you are in it. It lies in your will, not in the number of years, for you to have lived enough.”
—Michel de Montaigne (1533–1592)