Apostrophe - Typographic Form

Typographic Form

The form of the apostrophe originates in manuscript writing, as a point with a downwards tail curving clockwise. This form was inherited by the typographic apostrophe ( ’ ), also known as the typeset apostrophe, or, informally, the curly apostrophe. Later sans-serif typefaces had stylized apostrophes with a more geometric or simplified form, but usually retaining the same directional bias as a closing quotation mark.

With the invention of the typewriter, a "neutral" quotation mark form ( ' ) was created to economize on the keyboard, by using a single key to represent: the apostrophe, both opening and closing single quotation marks, single primes, and on some typewriters the exclamation point by overprinting with a period. This is known as the typewriter apostrophe or vertical apostrophe. The same convention was adopted for quotation marks.

Both simplifications carried over to computer keyboards and the ASCII character set. However, although these are widely used due to their ubiquity and convenience, they are deprecated in contexts where proper typography is important.