Anxiety/uncertainty management (AUM) is a theory developed by Dr. William B. Gudykunst in an attempt to define what makes up effective communication. Gudykunst’s research began in 1985 using existing theories as a starting point. Specifically, the existing research of uncertainty reduction theory (URT) done by Berger and Calabrese (1974) provided the framework for Gudykunst to take the next steps. Like most theories on communication; AUM has undergone several modifications over the years as new research comes to light.
Read more about Anxiety/uncertainty Management: Development of Anxiety/uncertainty Management As A Theory, Scope of AUM, Working Assumptions, Theory Constructions, Self-concepts, Motivation To Interact, Reactions To Strangers, Social Categorization of Strangers, Situational Processes, Connections With Strangers, Ethical Interactions, Anxiety, Uncertainty, Mindfulness, and Effective Communication, Cross-cultural Variability in AUM Processes, Conclusion and Critiques
Famous quotes containing the words anxiety, uncertainty and/or management:
“Comfortless was my religion, anxiety of the anxieties, for I believed God was not love, but courage. Love came only as a reward.”
—Norman Mailer (b. 1923)
“I think the worst thing this nation could do for humanity would be to leave any uncertainty as to our will, our purpose and our capacity to carry out our purpose.”
—Hubert H. Humphrey (1911–1978)
“Why not draft executive and management brains to prepare and produce the equipment the $21-a-month draftee must use and forget this dollar-a-year tommyrot? Would we send an army into the field under a dollar-a-year General who had to be home Mondays, Wednesdays and Fridays?”
—Lyndon Baines Johnson (1908–1973)