Reception
The distinctive jump cut editing techniques of Anticipation won the commercial a degree of critical acclaim and several awards from within the advertising industry, including the 1995 Institute of Creative Advertising & Design award for editing, and a Golden Shark award at the Kinsale International Advertising Festival.
The success of the campaign led Guinness to re-broadcast it in the United Kingdom in 1995, as a transition between the "The Man With the Guinness"/"Pure Genius" campaign, which had just concluded with Chain, and its new "Black and White" campaign, still in development. Though Chain was to be the last in the Pure Genius campaign, Anticipation was tagged with the Pure Genius slogan in the UK instead of There's No Time Like Guinness Time.
As a result of its featuring in the spot, Perez Prado's Guaglione reached the Number 1 spot in the Irish music charts, and Number 2 in the British Top 40.
Read more about this topic: Anticipation (advertisement)
Famous quotes containing the word reception:
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)