Anthon Berg was a famous Danish chocolatier and the name of a corporate division within Toms International. Anthon was originally a Copenhagen green grocer and later with his son, Gustav Anthon, created a premium chocolate line with a loyal customer base composed of the upper middle class and upper class of Danish society. The company was founded in 1864. “For half a century, Anthon Berg has borne the distinguished title ‘Purveyors to the Royal Danish Court.’” The company has been passed down through generations of inheritance and is now run and majority owned by the Anthon family of whom are located in Denmark, one of the multi-millionaire inherited brothers being in the UK. The company has an estimated market cap of around $600 million.