Win The Ads
All series. The climax of the show, inviting a lucky member of the audience to "Don't just watch the adverts, win 'em". An ITV show is selected at random and 20 prizes are taken from the adverts shown within it. The contestant has 60 seconds (90 in the first series, recently sometimes 45 if the show was running short on time) to answer as many questions correctly.
After that, they have to decide to take the prizes and run or gamble it all on one final question. Get it right, and they win the lot. Get it wrong though and they lose everything and leave with just a roll of toilet paper.
In series 1, three contestants were chosen and whittled down to one in a short quiz. This was discontinued from series 2 and one was just selected at random.
In series 5, a new feature was added, which was to show them one of the prizes they picked to help the contestants whether to gamble or not, although this is sometimes omitted due to time restraints.
Read more about this topic: Ant & Dec's Saturday Night Takeaway
Famous quotes containing the words win the and/or win:
“Playing games with agreed upon rules helps children learn to live by rules, establish the delicate balance between competition and cooperation, between fair play and justice and exploitation and abuse of these for personal gain. It helps them learn to manage the warmth of winning and the hurt of losing; it helps them to believe that there will be another chance to win the next time.”
—James P. Comer (20th century)
“Always remember, others may hate you. Those who hate you don’t win unless you hate them. And then you destroy yourself.”
—Richard M. Nixon (1913–1992)