Luxembourg Audience
In December 2007, frustrated at having only reached as high as number 21 in the UK iTunes charts, the Answer Me This! team spent one day in Luxembourg attempting to crack the Luxembourg iTunes top 20. Their publicity stunts, including giving away free biscuits at the Christmas market and appearing on the ARA City Radio breakfast show (Luxembourg's only English speaking radio station), saw them reach number 13 in the charts within only 24 hours. They then went on to reach number 3 by the end of the week.
Their Luxembourg endeavour was featured in the Telegraph, on Sky News and is documented in a video on YouTube.
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