Campaigns
Demand Details!
In 2005, Annansi Clothing Co. debuted its Demand Details! initiative. The initiative focused on using the arts to educate the public about the effect of blood diamonds mined in war-torn African nations. The initiative launched at the International Hip-Hop Film Festival with the debut of director Kareem Edouard's "Bling: Consequences and Repercussions", a short film about hip-hop's obsession with diamonds. In 2006, the company partnered with Sierra Leonean rapper Chosan for the Bling is Dead project, a spin-off of the Demand Details! program. The Bling is Dead project, which consisted of a Bling is Dead t-shirt and a song "Blood Diamonds", continued the campaign to pressure diamond dealers to stop buying and promoting conflict diamonds. The bling project was covered by BBC 1Xtra's DJ Semtex, Complex.com. SOHH, Highsnobiety, and numerous other media outlets.
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“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
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