Programming
Recent additions to the channel, such as Meerkat Manor and Orangutan Island, already reflect this newer focus on "predation programming" and more immersive story telling. Animal Planet hopes this new direction will help revitalize stagnating ratings, after primetime viewing in 2007 dropped 9%. Animal Planet has offered new dramas, fantasy and comedy shows during the 2008-2009 season. Animal Planet is also well known for its annual stunt program, the Puppy Bowl, a yearly special shown during the afternoon leading up to the NFL's Super Bowl, primarily consisting of puppies at play commentated by the late sports broadcaster Harry Kalas.
Read more about this topic: Animal Planet
Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)