Andrea Fitting
Andrea Fitting, Ph.D., is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and CEO of Fitting Group, a branding agency headquartered in Pittsburgh. She received international media coverage when Fitting Group launched a controversial marketing campaign to promote their Brand Spanking process that featured a whip-bearing dominatrix.
As a result of her company's attention-grabbing marketing campaign, Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as Nike and Abercrombie and Fitch, as well as Martha Stewart's brand.
Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's appointee to the Pennsylvania Historical and Museum Commission. Fitting also currently serves on the board of Pittsburgh Social Venture Partners.
Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the University of Pittsburgh and is a former Fulbright Scholar. She has taught courses at California University of Pennsylvania, Carnegie Museum of Natural History, Carlow University and the University of Pittsburgh.
Read more about Andrea Fitting: Awards
Famous quotes containing the word fitting:
“Of all the nations in the world, the United States was built in nobody’s image. It was the land of the unexpected, of unbounded hope, of ideals, of quest for an unknown perfection. It is all the more unfitting that we should offer ourselves in images. And all the more fitting that the images which we make wittingly or unwittingly to sell America to the world should come back to haunt and curse us.”
—Daniel J. Boorstin (b. 1914)