Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include:
- The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
- Coca-Cola Enterprises spun out by The Coca-Cola Company in 1986 and now covering Belgium, continental France, the United Kingdom, Luxembourg, Monaco, and the Netherlands;
- Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering 28 countries in eastern Europe, Russia and Nigeria
- Coca-Cola Amatil covering Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
Famous quotes containing the word anchor:
“A man’s real faith is never contained in his creed, nor is his creed an article of his faith. The last is never adopted. This it is that permits him to smile ever, and to live even as bravely as he does. And yet he clings anxiously to his creed, as to a straw, thinking that that does him good service because his sheet anchor does not drag.”
—Henry David Thoreau (1817–1862)