Broadcast
Originally titled I Wish You Love, the show premiered in the UK on the BBC on January 1, 1973 and in the USA on January 13, 1973 on CBS (sponsored by Kraft Foods). The original UK runtime was 54 minutes, but the show was trimmed down to 50 minutes to meet US network demands.
To promote the show, Dietrich had a photo sitting with Milton Greene, which produced a famous portrait of her, appearing to wear nothing but her famous swansdown coat.
CBS organised a press conference with Dietrich at the Waldorf-Astoria Hotel and an exclusive interview with Rex Reed to publicize the US network showing. At the conference and in her interview with Reed, Dietrich - to the surprise of her producers and the network - slammed the show, claiming it wasn't on par with her live shows, that rehearsal time was severely limited and that the show was technically inept.
Despite her statements, the show garnered good (if not spectacular) ratings and generally positive reviews from the press.
As a result of her interviews, she was sued by producer Alexander H. Cohen - successfully in the UK, but unsuccessfully in the US.
After its initial US and UK broadcasts, varying edits of the show were broadcast around the world, including Australia, Germany, France, Spain and South Africa.
Read more about this topic: An Evening With Marlene Dietrich
Famous quotes containing the word broadcast:
“Adjoining a refreshment stand ... is a small frame ice house ... with a whitewashed advertisement on its brown front stating, simply, “Ice. Glory to Jesus.” The proprietor of the establishment is a religious man who has seized the opportunity to broadcast his business and his faith at the same time.”
—For the State of New Jersey, U.S. public relief program (1935-1943)
“Listening to a news broadcast is like smoking a cigarette and crushing the butt in the ashtray.”
—Milan Kundera (b. 1929)
“Nobody expects the Spanish Inquisition.”
—Monty Python’s Flying Circus. first broadcast Sept. 22, 1970. Michael Palin, in Monty Python’s Flying Circus (BBC TV comedy series)