Amway Center - The Road To Approval

The Road To Approval

Prior to Downtown Master Plan 3, the Orlando Magic's ownership, led by billionaire Amway founder Richard DeVos and son-in-law Bob Vander Weide, had been pressing the City of Orlando for a new arena for nearly ten years. Amway Arena was built in 1989, prior to the recent era of technologically-advanced entertainment arenas. With the rush to build new venues in the NBA (and sports in general), it quickly became one of the oldest arenas in the league. During various times in the late 1990s, the team even threatened to move elsewhere, though threats of imminent departure died down after the September 11 attacks and remained merely speculation. Still, some analysts suggested that the team might leave for newer arenas in Kansas City, Oklahoma City or even Las Vegas. (Ultimately, Oklahoma City got a team, the Oklahoma City Thunder, when the Seattle SuperSonics moved after the 2007-08 season.)

On September 29, 2006, after years of on-and-off negotiations, Orlando Mayor Buddy Dyer, Orange County Mayor Richard Crotty, and the Orlando Magic announced an agreement on a new arena in downtown Orlando, located at the northwest corner of Church Street and Hughey Avenue. The arena itself cost around $380 million, with an additional $100 million for land and infrastructure, for a total cost of $480 million (as of March 8, 2011 the arena was expected to be within $10 million of the estimated cost). It is part of a $1.05-billion plan to redo the Orlando Centroplex with a new arena, a new $375-million performing arts center, and a $175-million expansion of the Citrus Bowl (Later, declining economic conditions led the improvements to the Citrus Bowl to be delayed until at least 2020). When it was announced in the media on September 29, it was referred to as the "Triple Crown for Downtown".

As part of Amway's naming rights to the old Amway Arena, the company received right of first refusal for naming rights to the new venue, and exercised those rights, announcing a 10-year, $40-million naming deal to name the venue the Amway Center on August 3, 2009.