Demise
While America's Talking had something of a cult following, it was not successful in the ratings. In January 1996, NBC announced plans to partner with Microsoft to launch MSNBC on cable and online with the satellite transponder that America's Talking occupied, effectively ending the life of the network. America's Talking officially signed off on July 15, 1996, after Ailes had departed NBC and been hired by Rupert Murdoch to launch the Fox News Channel for News Corporation, and was replaced at 9 a.m. by MSNBC Live, hosted by Jodi Applegate.
Read more about this topic: America's Talking