America's Game: The Super Bowl Champions - Format

Format

America's Game weaves together archival NFL Films footage, videotape, audio clips, and interviews into a new program with new talking head style interviews from three or more of the winning team (players, coaches, or administrators) and narration from a celebrity.

In instances of teams winning multiple Super Bowls closely together different people are interviewed for each episode. For example, though Bill Belichick coached the New England Patriots to three Super Bowls in four years (2001, 2003, and 2004) he was only interviewed for the episode on the 2004 team. However, Bill Curry was interviewed twice—as a member of the 1966 Green Bay Packers and the 1970 Baltimore Colts, as were Eli Manning and Tom Coughlin, for both of the New York Giants' most recent Super Bowl victories. Also, Joe Greene appeared twice - on the 1974 and 1978 Pittsburgh Steelers broadcasts. Ernie Accorsi and Rich Dalrymple are the only non-players or coaches to be interviewed for the series—both were team administrators.

Of the "Blue Ribbon" top 20 teams, the San Francisco 49ers and Dallas Cowboys are represented most often as a franchise with three championship teams each. The Green Bay Packers, Pittsburgh Steelers, and Oakland/Los Angeles Raiders are each represented twice.

According to Steve Sabol, president of NFL Films, only 20 teams were ranked instead of 40 because they feared negative mail from fans of the franchise whose team was ranked the lowest. Sabol stated that, while the panel chose the 1972 Dolphins as the #1 team, several voters hedged and said Miami's unbeaten season was "the greatest team achievement." Of the voting methods, Sabol said, "That's what I think people were voting on, rather than, 'Could this team beat the '85 Bears?'"

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