The American Specialty Toy Retailing Association, or ASTRA, is an organisation of manufacturers, manufacturers representatives, distributors and retailers of specialty toys, as compared to mass market product sold by e.g. Toys "R" Us. The American Specialty Toy Retailing Association (ASTRA) is a non-profit association that provides leadership and resources to grow the specialty toy industry. It is the largest association serving the specialty toy industry. ASTRA members build their businesses around specialty toys, which generally are designed with a focus on what the child can do, rather than what the toy can do. In other words, our members’ products are about the features of the play more than the features of the toy.
Famous quotes containing the words american, specialty, toy and/or association:
“The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.”
—Wyndham Lewis (1882–1957)
“Women’s battle for financial equality has barely been joined, much less won. Society still traditionally assigns to woman the role of money-handler rather than money-maker, and our assigned specialty is far more likely to be home economics than financial economics.”
—Paula Nelson (b. 1945)
“In the great department store of life, baseball is the toy department.”
—Los Angeles Sportscaster. quoted in Independent Magazine (London, Sept. 28, 1991)
“An association of men who will not quarrel with one another is a thing which has never yet existed, from the greatest confederacy of nations down to a town meeting or a vestry.”
—Thomas Jefferson (1743–1826)