The American Specialty Toy Retailing Association, or ASTRA, is an organisation of manufacturers, manufacturers representatives, distributors and retailers of specialty toys, as compared to mass market product sold by e.g. Toys "R" Us. The American Specialty Toy Retailing Association (ASTRA) is a non-profit association that provides leadership and resources to grow the specialty toy industry. It is the largest association serving the specialty toy industry. ASTRA members build their businesses around specialty toys, which generally are designed with a focus on what the child can do, rather than what the toy can do. In other words, our members’ products are about the features of the play more than the features of the toy.
Famous quotes containing the words american, specialty, toy and/or association:
“It is easy to see that, even in the freedom of early youth, an American girl never quite loses control of herself; she enjoys all permitted pleasures without losing her head about any of them, and her reason never lets the reins go, though it may often seem to let them flap.”
—Alexis de Tocqueville (18051859)
“... to a specialist his specialty is the whole of everything and if his specialty is in good order and it generally is then everything must be succeeding.”
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“Everything from toy guns that spark
To flesh-colored Christs that glow in the dark
Its easy to see without looking too far
That not much is really sacred.”
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“They that have grown old in a single state are generally found to be morose, fretful and captious; tenacious of their own practices and maxims; soon offended by contradiction or negligence; and impatient of any association but with those that will watch their nod, and submit themselves to unlimited authority.”
—Samuel Johnson (17091784)