Marketing
As promotion, one could register to receive e-mails "from" Patrick Bateman, supposedly to his therapist. The e-mails, written by a writer attached to the film and approved by the book's author Bret Easton Ellis, follow Bateman's life since the events of the film. He discusses such developments as his marriage to (and impending divorce settlement with) his former secretary, Jean, his complete adoration of his son, Patrick Jr., and his efforts to triumph over his business rivals. The e-mails also describe or mention interactions with other characters from the novel, including Timothy Price (Bryce in the film version), Evelyn, Luis, Courtney, David, Detective Kimball, and Marcus. However, the film's star, Christian Bale, was not happy with this kind of marketing: "My main objection is that some people think it will be me returning those e-mails. I don't like that ... I think the movie stands on its own merits and should attract an audience that can appreciate intelligent satire. It's not a slasher flick, but it's also not American Pie. The marketing should reflect that."
Lions Gate spent $50,000 on an online stock-market game, Make a Killing with American Psycho, which invited players to invest in films, actors, or musicians using fake Hollywood money. This marketing ploy did little to help the film's box office but the studio's co-president Tom Ortenberg still claimed that it was a success: "The aim was to gain exposure and awareness for the picture, and we did that," he said. "Lions Gate will make a tidy profit on the picture."
Read more about this topic: American Psycho (film)